帶著對影視創作的熱情與初心
擁抱所有發光的可能性，永無止境。
Brighter, Bigger, 10 years Bolder and
Bracing ourselves for all possibilities that shine. 

Our story

Good Image was founded in 2013 in Taipei, Taiwan. The founding shareholders include Kbro Media(a subsidiary of Fubon Financial Holdings), Green Film Production, Mr. Wang Chao-Li( chairman of VieShow Cinemas), Mr. Rusen Wu and Ruyu Wu(the third generation owner of the Taiwanese household name Wan Ja Shan Soy Sauce), as well as the brand image consulting company Flubrand International.

 

The two key figures of Good Image, Nelson Yeh and Gisele Yeh, are a well-known sibling duo in Taiwan’s film industry. Both are professionally trained in performing art, film-making and come from a family deeply rooted in the showbiz industry, with their parents being prominent producers with an outstanding track record in the industry.


Nelson Yeh worked as a voiceover artist for many years before transitioning to directing commercials, television series and feature films, eventually becoming one of the few directors in Taiwan whose films have grossed over 100 million NT dollars. The unsung heroine behind this phenomenon is his younger sister, Gisele Yeh, who, as a screenwriter, fundraiser, and business developer, has used her professional and rigorous negotiation skills to bring these works onto the international stage. As a result, Good Image has become a film production company collaborating with four international streaming platforms: FOX, Netflix, HBO, and Disney+.”


In 2020, the global pandemic broke out, changing the viewing habits of audiences worldwide. In response to the rise of social media and streaming platforms, Good Image decided to transform its business model to strengthen its digital media content capabilities. The company was restructured into four major business units: Development, Investment, Production, and Innovative Media. It also brought in professionals in finance, investment, and digital marketing to join the management team. In 2024, the company received funding from Chengyang International Co., Ltd. and the National Development Fund of the Executive Yuan, preparing for future growth in advance.


Despite being established for just ten years, Good Image has delivered an impressive array of work: three films, five television series, seven made-for-TV movies, and the sale of rights in over 30 countries. With a new brand positioning and operational model, Good Image is committed to leveraging its decade-long experience and expertise in IP development, content production, digital marketing, and talent cultivation to promote high-quality audiovisual works on media platforms that can reach a global audience.  

Vision

Establish a digital platform for promoting top-quality audiovisual content creation.

Mission

With innovative thinking, structure a unique business model.

With digital as the core, create a diverse audiovisual platform.

With culture as the foundation, evoke empathy and resonance in people.

Why Good Image

Expand into international audiovisual platforms
Experienced production team
Flexible and efficient workflow
Digital media integrated marketing
Original content development and promotion

建立優質影音內容創作的數位推廣平台

使命

以創新的思維，架構獨特的商業模式
以數位為核心，打造多元的視聽平台
以文化做基礎，激發人性的同感共鳴

選擇晴天的理由

進軍國際影音平台

經驗豐富製作團隊

彈性效率作業流程

數位媒體整合行銷

原創內容開發推廣

葉天倫《雙城故事開鏡》
台北愛情捷運記者會
2015釜山影展
《詐團圓》首映記者會
《戒指流浪記》記者會

Management Team

Nelson Yeh
Chairman
Nelson Yeh studied filmmaking, drama and performance art at Shih Hsin University and Taipei National University of the Arts. During his student years, he established a theatre troupe and ventured into the field of voice acting. He also joined the Ping-Fong Acting Troupe under the mentorship of legendary theatre guru Li Guoxiu. His directorial debut in 2011, the Night Market Hero, grossed over 100 million NTD at the box office. In 2014, his film Twa-Tiu-Tiann achieved a box office of 230 million NTD across Taiwan. He went on to direct various television series that were multiple-time finalists for the Golden Bell Awards. His works as a producer include the Metro of Love TV movie series, several of which were selected for renowned international film festivals (Busan, Hawaii, Guam, Fukuoka..etc.)
Gisele Yeh
Executive VP
Gisele Yeh studied Drama and Performance Art at the Taipei National University of the Arts. She has been working with her brother Nelson Yeh as co-writer and co-producer for films such as Night Market Hero and Twa-Tiu-Tiann, both of which grossed over 100 million NTD at the box office. Other productions she is involved with include the TV series A Tale of Two Cities and Adventure of the Ring, collaborating with Netflix and HBO Asia. With over 20 years of experience in screenwriting, production, investment, and project management, she has been recognized with nominations for the Golden Bell Awards for Best Screenplay for Flavor of Life and A Taiwanese Tale of Two Cities.
Maggie Liang
Innovation and New Media Business Director
Maggie Liang holds a Bachelor's degree in Sociology from York University, Canada. She has served as the Strategy Planning Director at Leo Burnett Taiwan and as the General Manager at Publicis. In 2011, she founded Flubrand International, in 2013 she co-founded Good Image and participated in the planning of the Metro of Love television movies. She has also translated Purple Cow, a popular business book and published several books on marketing and fiction.
Elaine Hsieh
Investment Director
Elaine Hsieh got an MBA from the College of Management at National Taiwan University, specializing in financial management and corporate governance, and holds a certificate as a procurement professional from the Public Construction Commission. She has extensive experience in media channel operation planning, statistical analysis, and big data market applications. She is also a board member of the Taipei Cultural Exploration Association and the Taipei Marathon Rotary Club, and serves as the CEO of a non-profit marketing platform.
Bond Lin
Chief Finance Officer
Majoring in public Finance and Taxation at Feng Chia University, Bond has previously worked in the wealth management department of Chinatrust Commercial Bank, with nearly fifteen years of experience in financial management and client relationship maintenance. He has been working in the film industry for over 10 years, having served as the accounting director for the Netflix series 'A Taiwanese Tale of Two Cities' and the HBO Asia series 'The Adventure of the Ring.'
Lexie K.L. Yap
Global Outreach Director
Lexie studied Political Science at National Taiwan University and Media & Gender Studies (MSc) at the London School of Economics and Political Science. She has been teaching at Shih Hsin University since 2011, courses she has taught include British Film and Television Translation, Film English, European Gender and Culture, L'Art et La Vie, and Creative Writing. She also spent four years (2020 - 2024) working for the International Office at National Chengchi University as a global recruiter.
Tama Pan
Chief Consultant
With 40 years of experience in the film industry, Pan was a frequent winner of the Times Advertising Golden Awards in her early years. Her notable works include the 1999 film 'The March of Happiness,' which was selected for the 'Un Certain Regard' section of the Cannes Film Festival and represented Taiwan in the same year in the competition for the Academy Award for Best Foreign Language Film. She has since adapted and produced over 25 Taiwanese literary novels, earning various award nominations and wins.

Global partners

Investors

Under the Ministry of Culture, TAICCA was established in response to the long-standing challenges faced by Taiwan's cultural content industry, such as limited market scale, insufficient production, and talent loss. It aims to comprehensively support the development of the cultural content industry.
The Taiwan Creative Content Agency (TAICCA)
Fubon Group established Kbro Media in 2012, expanding into the film, television, and music content sector. With the support of its related company Taiwan Mobile's streaming platform MyVideo, Kbro Media accelerated its investments in film and television production, focusing on the Chinese-speaking market and expanding internationally.
Kbro Media Co., Ltd.
industry for over 40 years, producing a diverse range of films, television series, and commercials. The company has produced numerous award-winning works that have achieved top rankings at both domestic and international film festivals, as well as in box office and television ratings. They have adapted and produced over twenty Taiwanese literary novels, making significant contributions to local culture and earning multiple nominations at prestigious awards both domestically and internationally.
Green Film Productions, founded by Nelson Yeh’s parents, has been active in the Taiwanese film
One of the founding shareholders of Good Image, Flubrand International is a brand consulting company designated by the Industrial Development Bureau of the Ministry of Economic Affairs for the Taiwan Brand Yao-Fei Program. Its founder Maggie Liang has over 20 years of experience in advertising, marketing, and brand promotion. She has served as Strategic Planning Director and Managing Partner at Leo Burnett, as well as General Manager at Publicis. She is well-versed in brand planning, advertising, marketing, and innovative media operations.
Flubrand International
One of the founding shareholders of Good Image, Wu is a third-generation member of Wan Ja Shan Soy Sauce, a legendary Taiwanese household brand. He has a bachelor’s degree from Carnegie Mellon University and is currently serving as the chairman of 'Hengli Energy.' In 2019, he successfully led the collaboration between the longstanding family business Wan Ja Shan and major companies such as Apple in the U.S. and Orsted in Japan. He also completed renewable energy certificate transactions, leading Taiwan's traditional industries into the energy sector and establishing a leadership position in the industry.
Rusen Wu
One of the founding shareholders of Good Image. He’s the third-generation member of Wan Ja Shan Soy Sauce, a legendary Taiwanese household brand. He has a bachelor’s degree from Bentley University in the U.S. and is currently serving as the Chairman of “Solmax Power”. After years of promoting green energy generation in Kyushu, Japan, Louis Wu shifted his focus back to Taiwan in 2016, spearheading investments in fish-farming and solar power symbiosis renewable energy projects. In recent years, he has been establishing renewable energy sales platforms for small and medium-sized enterprises, actively advancing Taiwan's 2050 zero-emission goals.
Louis Wu
Ms. Shirley Hsieh, CEO of Cheng Yang International, holds a Master's Degree in Economics from Asia University, and has extensive experience in financial management, marketing, and human resources management. She started her career in the family business, Tecsun Leather, and in recent years, she has extended her tentacles to the cultural and creative industries, investing in “Cafe Nostalgia”, and the movie “Scamsgiving”, etc., in order to support the Taiwan film industry.
CHENG YANG LUGGAGE INTERNATIONAL
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