Good Image, a film production company led by director Nelson Yeh, is celebrating its 10th anniversary this year. Over the past decade, Good Image has produced numerous films that have gained recognition at international film festivals, including Mad King of Taipei (Busan Film Festival) and Welcome to the Happy Days (Guan International Film Festival). It is also the only production company in Taiwan to have collaborated with four major international platforms: Fox, Netflix, HBO, and Disney+.

This year, the company’s contributions to the Taiwanese film industry were further acknowledged with funding from the Taiwan Creative Content Agency (TAICCA). To commemorate its 10th anniversary, a special event was held today (Oct 11), attended by supporters from both the public and private sectors, including an A-list cast from the film industry, the chairperson of TAICCA, and the director of the Bureau of Audiovisual and Music Industry Development (BAMID), under the Ministry of Culture.

During her remarks, BAMID Director Shufan Wang noted that although Good Image was officially founded in 2014, its team has been making waves in the film industry since the 1980s. She fondly recalled the excitement surrounding Nelson Yeh’s debut film Night Market Hero (2011), which was a box office sensation and reinvigorated the Taiwanese film industry. TAICCA chairperson Dr. Junwei Lu reiterated the government’s commitment to supporting content creators, expanding funding to help Taiwanese filmmakers thrive on the international stage.

With government support, international credibility, and a resilient filmmaking spirit, Good Image, led by Nelson Yeh, is now embarking on its second decade. The company plans to focus on developing intellectual properties, building on the successful experiences of previous productions such as Night Market Hero (2011), Twa-Tiu-Tiann (2014), A Taiwanese Tale of Two Cities (2018), and Scamsgiving (2023).

At the 10th anniversary event, Nelson Yeh introduced four upcoming projects: Keeping Mum, Songs of Life, Oriental Beauty, and Chalk. The first of these, Keeping Mum, is a TV series exploring the struggles of a single mother and her twin teenage daughters as they navigate challenges such as sexual assault and cyberbullying.

Songs of Life is a literary adaptation of the novel by legendary Taiwanese writer Timothy Tsen-ho Wang. This project has been in the works for 50 years, ever since Nelson Yeh’s father began discussing the adaptation with the author. The series aims to be a vibrant musical drama that transports audiences to the 1970s, capturing the spirit of the Taiwanese language revival through grassroots vaudeville performances.

Chalk is a feature film co-produced by Taiwan and the U.S., directed by Waco Lin, the first Taiwanese writer nominated for the Academy’s Nicholl Fellowship in Screenwriting. The film tells the story of a murder on the streets of Boston that unexpectedly reunites a fractured immigrant family, exploring themes of reconciliation within the Taiwanese-American diaspora.

Oriental Beauty, a literary adaptation by renowned Taiwanese writer Jade Y. Chen, tells the story of how tea, from the legendary 19th-century Oriental Beauty (also known as Oolong tea) to today’s commercial sensation Bubble Milk Tea, brought the island nation of Taiwan to the global stage over the past 200 years. The lead actress for Oriental Beauty, Eugenie Liu, attended today’s event as well. Liu, who was recently nominated for Best Supporting Actress at the Golden Horse Awards, expressed her delight and gratitude for the opportunity to work with a top-tier team and portray the legendary ‘tea fairy’ in a drama that highlights the significant female contributions to the history of Taiwan’s tea empire.

With the catchy phrase “Brighter, Bigger, 10 Years Bolder,” Director Nelson Yeh said he and his team are bracing for all possibilities that shine and hope to discover more like-minded creative talent to work together towards a better Taiwanese film industry.